Tom Glazer: We have learned to live with COVID and look forward to living without it. Did you benefit from any government grants, and did that help keep your business afloat? ![]() We expect stores to begin buying more for their in-store inventory, but we don’t expect our dropship fulfillment services to decline but will continue to grow. Moving into a business selling one product at a time has been a huge change, forcing us to understand our expenses better and be more efficient. We own the product until it is sold, protecting the stores’ finances and leaving them with no unsold products. Tom Glazer: Customers saw that we could manage our own business on their websites, and many have taken advantage of that. How did your customer relationship management evolve? Do you use any specific tools to be efficient? We have always been a fourth-quarter company, but we have learned to be far more cost-conscious in the slower first six months of the year. Some employees had to be let go, and others elevated. Did you have to make difficult choices regarding human resources, and what are the lessons learned? All year we fought our way back and focused on selling inventory we owned, minimizing expenses, and maximizing our business online. During the worst of it last spring, payroll dropped by 75% and revenue a similar amount. PPP has been a huge help as we have a significant payroll of factory workers in a state that already has embraced a $ 15 minimum wage. How does the coronavirus pandemic affect your business finances? In the past ten years, beginning with the Great Recession, we began entering new businesses (GiGi New York handbags), significantly expanding our own manufacturing capacity, and today building more products to serve the work from a home lifestyle change. Tom Glazer: Historically, our primary driver of innovation was to meet the needs of our customers. Our own websites are now among our largest revenue drivers alongside fulfillment for the sites of our customers. Brick and mortar retail is far more difficult today and is just the latest hurdle in our evolving history. We occupy a luxury segment in the market and long relied on our core customers who have been with us for 40 years. What started with bookbinding now includes handbag and all other forms of manufacturing. Over time, I focused on sales and, over the years, built a significant manufacturing capacity. My father had started it just two years before and ran it out of our house. Tom Glazer: I joined the company right out of college in 1980. Tell us about you, your career, how you founded GiGi New York. It is a blessing to come to a place each day and communicate with others. Only 2 cases among 70 employees over 10 months, neither of which spread. Effective mask-wearing and social distancing have done the job thus far. First of all, how are you and your family doing in these COVID-19 times? ![]() See how I styled the jeans other ways HERE.Tom Glazer, CEO of Graphic Image & GiGi New York tells us about the world’s finest leathers and materials. I wearing these boyfriend jeans with a black top and draped sweater. Shop more GiGi New York pieces in the boutique below or click here to shop their website. I have it in ivory, but it also comes in a gorgeous camel and black color. For a small additional fee, you can personalize your bag like I did above. It also includes a front exterior zip pocket, large interior zip pocket and zip top closure. You can even swap out the strap for a fun color, like this blue or orange webbing strap. The specific Marnie features include top handles and an optional adjustable strap, which can be worn on your shoulder or as a crossbody. This gorgeous mid-sized satchel is crafted in lux leather. ![]() The Marnie Satchelwas created by my friend, Marnie Goldberg of MsGoldgirl®️, famous YouTubber. GiGi New York is born into a gifted home: while our leather suppliers are among the best the world has to offer, the lions share of our products are made right. Now let’s talk about the beautiful satchel that I am wearing above. They offer a wide variety of beautiful products from handbags, to luggage tags, to home goods and everything in between. Each piece is created from ethically sourced leather and made in a family-owned factory based out of New York. Youve probably seen me carry this before. They pride themselves on creating their leather pieces with the same level of thoughtfulness that you uphold in every aspect of your life. I sized up to a medium because I like my sweaters to fit a little looser Now lets talk about my GiGi New York bag. Turn on your JavaScript to view content Brand Spotlight: GiGi New YorkĪ little bit about the brand… GiGi New York has a mission to create high-quality pieces that are not only luxurious, but also practical.
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